Friday, January 8, 2010

DJ Premier x Nike Air Force 1

These Nike Air Force 1 lows were designed by DJ Premier as a counterpart to the DJ AM x Nike Dunk High Premiums I posted yesterday [here]. Originally, these were to be part of Nike's East-West "Rivals Pack" series, which I've blogged about before [here], but the Rivals aspect was dropped in respect to DJ AM's untimely passing.

For those not in the know, DJ Premier (aka Premo) is one of the most important Hip Hop producers of all time. In fact, I mentioned him in one of my very first posts here on this blog [here]. Look up any "best Hip Hop producers" list and you're bound to find Premo on there, likely occupying the top spot. As the deejay half of the seminal group Gang Starr, along with emcee Guru, he helped define the New York Hip Hop sound of the 90s. Premo is one of those producers who has a signature sound--usually a repeating 2-bar structure with scratched choruses--that is instantly recognizable as his own. When you hear a DJ Premier beat, you know it's a DJ Premier beat.

Gang Starr dropped four truly significant albums in the 90's, with Premo handling about 99.9% of the production on them. If you wanna know what classic New York 90's Hip Hop is supposed to sound like, just listen to any of these albums: Step in the Arena (1991); Daily Operation (1992); Hard to Earn (1994); Moment of Truth (1998). Yeah it's true, Guru isn't the most exciting emcee, but something about his monotone voice works with Premo's beats. Of course, since you're reading my blog, you probably already know all this, right? I mean, you're probably a hip hop head, am I right? Well if by some chance you're not, but you still wanna know what a Premo beat sounds like, go watch this old Gang Star video from 1992 [here].

As for the design of these Air Force 1 lows--whoo! SHIT these joints are as hot as a Premo beat. The quality of the materials used are top notch; smooth black suede, smooth dark green leather, embossed brown and blue leather, orange contrast stitching, leather tongue tag, lasered logos, customized lace tabs, and that clear icy sole with turntables printed underneath. Damn! They look nice in pictures, but they're so much better in person--really an outstanding choice of materials in these kicks.


One thing I haven't seen any sneaker news website mention is what that logo on the insole pattern and front of the shoe stands for. You know, the circle with the "yR" in it. Most sites point it out but just call it "DJ Premier's logo" or just gloss over it completely. But hey, since no one else seems to know what it's about, allow me to drop that knowledge on you:

The logo represents DJ Premier's independent record label, Year Round records.

If you don't know, now ya know

1 comment:

  1. just got these today...holy shit.../i dont even want to wear them because they look so tight...


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