Saturday, September 19, 2009

Adidas Originals - SoHo

The Adidas Originals store in the SoHo shopping district of NYC is much like any other Adidas Originals store--they carry nearly the same product as the one here in Dallas, although they seem to have much more product in stock. Perhaps that's just my perception though, since the store is merchandised so differently than the Dallas store, which strangely seems more cosmopolitan with its gallery-like design than the SoHo location.

One unique difference of the SoHo store is the pair of barber-style chairs connected to Internet kiosks that allow you to design your own customized Adidas sneakers via the "Adidas Mi" program. Yes, you can do this from your own computer on the Adidas website, but the advantage of doing it in the store is that you have access to actual samples of all the available materials and colors as well as a wall of other Mi sneaker examples to look at. Plus, it's just kinda cool to be able to sit in the store to design your own sneakers--it's just not quite the same doing it at home.

One more note: we went to the store twice, the second time during the city-wide Fashion's Night Out event kicking off the NYC Fashion Week. Adidas went all out for the event, clearing a large space in the middle of the store for an old school B-Boy group to showcase their breakdancing skills, and an artist on-site to custom paint sneakers for you. On top of all that, they were giving out a one-time only limited edition Adidas t-shirt that was only available during the Fashion's Night Out event. My wife picked up a pair of baseball-inspired Adidas Superstar PTs celebrating the 60th anniversary of Addidas and copped the t-shirt.

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