Premium Laces

Premium Laces is a highly regarded sneaker and apparel shop in the SoHo shopping district of New York. It's actually a fairly simple looking store compared to the rest of the typical high end boutiques in SoHo, so much that it almost seems a bit out of place for the district. If it wasn't for the cool art on the walls, it'd be completely devoid of decoration. That's actually cool tho; you know the focus here is on the product--and they ain't playin!

There's a stellar selection of Nike sneakers along the left side of the shop, as well as other brands like Puma, Reebok, Vans, New Balance, and Alife, but it's obvious their forte is Nike. If you like Blazers, Dunks, SBs, Air Max, Air Force 1, and of course Jordans, you'll like this shop. There's also a very nice selection of shirts, jackets, hoodies, and caps on the opposite wall. They have a particularly nice selection of LRG brand clothing. It seems most things are priced at MSRP, but there's plenty of sale items scattered about for those seeking a good deal on some kicks.

One of the best things about Premium Laces is the location relative to the subway; you pop up out of the 6 line directly in front of their front door.

It's not the fanciest sneaker store in NYC, but it's well worth the trip.

EDIT - October 5th
Pete from Premium Laces recently posted on their blog that the shop got a little renovation. The plain white walls are gone, replaced with a wicked purple paint job. Big improvement, good looks Pete.