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DJ Clark Kent is a legend in the music industry and in the sneaker world. I already posted once about his incredible background
[here] but this past weekend I got to just sit and chill with Clark for 6 hours--
that's right, I said 6 HOURS--talking about music, DJing, sneakers, friends, family, and life. After that much time talking about that much stuff, I'm gonna say something that might sound kinda silly at first:
DJ Clark Kent changed my life.I know that sounds stupid--how can talking to a celebrity DJ/sneakerhead change your life, right? Lemme try to explain it. I expected that meeting Clark would be like meeting most celebrities. You know the drill: talk for a few minutes, chat cordially about some general b.s., and that's it, over and out. But people, that is NOTHING like what happened. NOTHING.
Clark is straight up just a regular dude. He is as approachable as anyone I've ever met. If you didn't KNOW he was a big deal, you'd never know it from how he acts. He's as real as you and me. No wait,
fuck that; he's
REALER than you and me because he's ALREADY MADE IT and yet he's still just a regular, normal guy. If I woulda made it big like that, would I be as straight as Clark Kent? I dunno, I seriously doubt it. I can't imagine how anyone can overcome celebrity like that, but somehow Clark has done exactly that.
So you see, his REALNESS is what changed me. I can only think, if a celebrity like DJ Clark Kent can be that real, how can I
not be 100% authentic? How can I possibly ever front on anybody or anything ever again? What possible reason is there to be fake about anything?
All that leads me to this conclusion:
HYPE = stupid fake shit.
If something is dope, it's dope because its designed well. If something is heat, it's heat because it's designed well. Nothing--
not sneakers, not music, not clothing, nothing--is dope simply because hypebeasts claim its dope, or because it's got some artificial manufacturing limitations. That's not HEAT, that's playing the supply-and-demand game. That's just really good marketing, not HEAT.
For example...at one point, Clark told us why Nike Air Force 1 Bespokes cost $820 dollars. He said it's because people are out there buying sneakers from resellers for $1000+, which is stupid if you think about this: you're paying $1000+ to buy something limited, something that maybe only a few hundred other people have. But conversely, that means there's
hundreds of other people that got the same thing in their closet that you got! How is THAT exclusive? BUT a Bespoke...if you buy a Bespoke, you're getting a 1-of-1. There's only 1; no one else can have that same shoe, ever. And if you can get that exclusivity for only $820 dollars, why would you ever pay MORE than that for something that hundreds of other people also already got too?
So here's what's changed about me:#1 - I'm gonna keep it real 100% of the time. At work, at home, with friends, wherever. I'm gonna be me no matter who I'm around. I mean I was already mostly like that anyways, so this isn't a big change, but what little I did pull punches on? That shit is over. Keep it real, son.
#2 - I'm gonna avoid the HYPE. From now on, I'm only going to buy sneakers that I think are DOPE, that I think are HEAT because of what they look like, or how they appeal to my own personal sensibilities. Fuck the fake artificial limited quantity bullshit. If I like something and want to rock it, I'll cop. If not, then I won't.
#3 - I will still cop expensive sneakers, retail and aftermarket, but my top dollar will not exceed $820. Beyond that and I'll go make a Bespoke. That way I can design exactly what I want on the most iconic sneaker profile there is and get REAL exclusivity, 1-of-1 exclusivity.
#4 - I'm going to start actually BUYING the Nike iDs that I've been designing. I've made a ton of dope colorways that actually mean something to me, but I never buy any of them because I'm always spending my money on the latest "limited" sneakers that drop. Hell I
am a designer in my professional life--I should be putting those skills to use on sneakers I create, not just buying so many "limited" retail releases that I can't afford my own designs.
#5 - I'm going to LASER my own custom designed iDs. I mean come on, I can buy a iD for under $150 and get it custom LASER'd with my own design for $225, so for under $375 I can own as many 1-of-1s as I can dream up. Now
that is limited...and
that is REAL HEAT.
THANK YOU DJ CLARK KENT.I know you probably weren't trying to change anyone's lives in your trip down to Texas, but you did. Your positivity and realness is inspirational, brother.
PS - the dude in the pics with the sunglasses and BAPE hoodie is Joe LaPuma from Complex magazine, and he's is another 100% REAL dude who also is from NYC. Must be something about that city.