Monday, March 1, 2010

Nice Kicks - Grand Opening Pt2

In my last post, Nice Kicks - Grand Opening Part 1 [link] I mentioned the line outside the store that was hundreds of people deep--what I didn't mention that it stayed that way for 3 whole hours. WOW. Seriously, the last person in line didn't get in the door until 2:00 pm. You know it's a successful grand opening when you got that many people willing to wait that long just to get in the door.

Unfortunately, Matt and the crew had some Internet connectivity difficulties, so the check out computers were having some problems handling credit card transactions, which is what slowed the line down. I know Matt was concerned and that people were a little frustrated at the hour+ long checkout line, but he really did his best to keep things moving as quickly as possible.

It was a little difficult to really get a proper feel for the store since it was so jam packed all day, but let me try to describe it to you. Up front in the windows were some kicks on display in large heavy glass cases, including some autographed Michael Jordan Concord XIs and Matt's own Air Force 1 Bespokes. To the right is a seating area with a table and chairs under a pretty cool light fixture. Along the right wall is the sneaker display with each shoe inside a circular cubby hole. Many of them had small index cards describing the history and significance of the shoe. Nike, Adidas, and Supras seemed to be the big brands on display--pretty impressive for a brand new shop to open the doors with a heavy Nike account; that's extremely difficult to pull off. Then along the back wall are bags and a clothing rack, including the exclusive Bun B x Nice Kicks "Keep Texas Trill" tees. On the back wall there's cool artwork of a telephone line with real sneakers hanging by the laces. On the left side of the shop is the checkout counter and accessories, including Nixon watches. Finally, up front by the door was a DJ booth setup and in the middle there were coolers full of FREE Sweet Leaf Tea for the event, very nice.

In addition to the new sneakers, Matt also pulled out some limited "private stock" to sell at great prices. There were Fire Red Jordan IIIs for just $300 (currently selling on Flight Club for around $500) which my homie TaVoiras jumped all over. Some Nice Kicks X Asics colabs which Jaye was lucky enough to cop. Some Air Max Crepe Hemps that both Jake from SASneaksUp and Shoe Wolf got. And even some 2003 Air Max 1 Safaris for just $85 that I really wanted to grab myself.

By the way, Nike did something pretty freakin' cool: they shipped Matt one of the super exclusive UT Nike Pro Combat College Football Pack box set [link] which were made available to 10 different Universities. UT was given 277 pair for their athletes, but only 9 pair were made available at retail (and only at the Nike Sportswear 21 Mercer shop in NYC). Shows you just how much Nike thinks of Nice Kicks.

After all the initial hoopla was over, the shop stayed open all afternoon and we all hung out in front outside chillin with DJ Clark Kent (more on that tomorrow) who went on to DJ the after party that night in the shop. All in all, I'd say the Grand Opening event was a huge success, and I wish Matt and the whole Nice Kicks crew the bets of luck in the future. I know I'll be back down in Austin many times in the future to visit the best new sneaker shop in Texas.

Check back as I talk about the conversation we had with DJ Clark Kent and how he schooled us for over 6 hours at the Nice Kicks Grand Opening.

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