Thursday, March 18, 2010

HUF x Nike AM90 "Hufquakes"

HUF [link] is a sneaker/skate/streetwear shop--or to be more accurate "shops" since they have multiple locations--based outta San Francisco, California, founded by lifelong skateboarder Keith Hufnagel. Since 2002, HUF has been one of the biggest names in the sneaker scene. Want proof? They're one of just 6 ultra-exclusive Nike Tier 0 shops in the entire US. They're at the top of the sneaker food chain along with the likes of ALIFE Rivington Club, Dave's Quality Meat, Undefeated, Patta, Atmos, and Colette. HUF is most definitely a powerhouse brand in the sneaker/skate/streetwear world.

This pair of HUX x Nike Air Max 90 "Hufquakes" released as a quickstrike in 2007 at Tier 0 shops and caused long lines everywhere it dropped (YouTube is full of videos showing the campout lines f you're interested). It wasn't produced in quite as limited of numbers as some other Tier 0 releases, but it's still one of those shoes where demand outstripped supply--hence the campout and lines.

The HUFquake has since become one of the most recognizable and iconic sneakers in the Air Max line. The San Francisco earthquake-inspired "HUFquake" cracked concrete pattern has shown up on a number of Nike HUF colabs (Air Max 1, Dunk Low, Air Force 1) and of course was recreated last year on the Air Max 90 Current Huarache [link]. In fact, the cracked earthquake pattern is even available on Nike iD now (on the AM90 of course). It's also been put on other Sportswear items like shirts and jackets, often in the grey/blue colorway to match these sneakers. That sort of thing only happens with the most iconic, classic Nike sneakers.

This is one of my very favorite sneakers out there--hell, it's been on my personal Top 10 Sneakers list for years. In fact, it's the first "Grail" sneaker I was able to snag...but certainly not the last. I've got another one to show you tomorrow. Stay tuned.

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