House of Hoops - Mesquite

House of Hoops, the basketball-specific Nike + Foot Locker "high concept" store, is coming this month to Town East Mall in Mesquite, Texas (eastern suburb of Dallas). From what I hear, it's supposed to open November 14th. Nike, Jordan and Converse (a Nike owned brand) are the only things you'll find at HoH, since it's half put up by Nike, but that's not a bad thing since Nike and Jordan pretty much rule the basketball shoe market anyways.

Now in case you didn't know, the first HoH opened at the end of 2007 in NYC, and in 2008 two additional locations opened in Chicago and LA. Earlier in this year, a store was opened in Cherry Hill, NJ and then last month two new stores were added in Houston (and yeah, two HoH in one city pissed a lotta people off around the rest of the country) as well as one in Hyattsville, MD.

DFW is next on the line in the HoH expansion. I'll be there on opening day, that's for sure, if only for the frenzy.