Thursday, November 12, 2009

Benny Gold Doughboy

Just cop'd the new fall 2009 re-released Benny Gold Doughboy New Era 59Fifty fitted cap. This second release is a follow up to his fall 2008 release which I stupidly passed on that I'd been trying to chase down ever since, so I was glad he decided to re-release them.

This time around, Benny updated the satin paper airplane plaid liner on the inside a bit as well as introducing a new green & gold Oakland A's inspired colorway. There's also a sweet khaki "Dickeys" colorway, but I opted for the classic black color.

The original inspiration and namesake of the cap comes from the classic John Singleton film Boyz in the Hood in which Ice Cube's character, Doughboy, wore a black Detroit Tigers baseball cap. Benny flipped the blackletter "D" into a "B" for his brand. Genius.

Honestly, this is one of--if not the--finest caps I own. The embroidery is a super thick metallic silver and the silver plaid satin liner covers the entire inside of the cap, not just the underside of the bill. Naturally Benny popped that paper airplane logo on the side, opposite the New Era logo, and instead of the MLB logo on the back there's a simple wordmark that reads "GOLD".

I've mentioned it on my blog before, but I'll say it again: Benny Gold is my favorite brand out there today. He's a graphic designer, as am I, and I really dig his design work. Doesn't hurt that he went to the art school (SCAD) that I desperately wanted to attend myself. There are a handful of graphic designers out there producing apparel who's work I really admire (Jeff Staple and Fur Face Boy for example) but Benny Gold is tops in my book.

I picked the cap up friday at Adikt in the West Village shopping center in Dallas, one of my favorite shops here in town. They didn't have many, so if you want one you'd better hurry. These are selling out all over the country.

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