Jordan Brand 23/25 LASER machine

In one of my follow up posts on All-Star Sneakend last week, I mentioned the FREE LASER Etching Machine [here] that was setup at the Jordan Brand 23/25 Experience. Me and the rest of the Heat Seekers Krew took serious advantage of the deal, so I'm going to spend this whole week documenting what all we had done up--but first I'm going to start off by telling y'all what the experience was like.

Alright, the first thing you need to know is that the LASER etching machine was brought in by Jordan Brand from Green Demon Laser in Portland, Oregon and was operated practically non-stop for four days by Dustin and Christina. I honestly don't know how those two worked as much as they did; they hardly took any breaks at all and they remained cheerful and professional the whole time (at least, as much as we saw them, which was a lot).

The first thing you had to do was to set up a 15-minute LASER appointment with the Jordan Brand Concierge desk. Then at your appointed time, you rolled up to the iMac with Dustin and knocked a design either using one of the many available Jordan-related images or text of your own choosing. After a few quick measurements, they prepared the shoe by removing laces, taping it down, masking it off, etc, and then lined it up in the machine. Then, after a few minutes of burning leather, your new masterpiece was complete.

During the morning and daytime, appointments were pretty booked up, but in the early evenings things slowed down--and that actually worked to our advantage. Heat Seeker crew member Oz1 wanted to do a large Elephant Print pattern on his Jordan Motorsport VIs, but it was going to be very time consuming--but hey, since there was no one else booked after us, Dustin and Christina went ahead and did it up for him.

I think it took about 30 minutes per side, but WOW the final result was just jaw dropping. I think everyone in the whole place was gathered around the LASER booth waiting to see the results. And seriously, when Christina pulled all the foil masking tape off the first shoe and handed it to Oz, he held it up in the air and it it seemed like a hundred phones and cameras were in the air snapping pictures of it!

Damn, just look at it y'all--it's such a BEAST!

The sneaker caused so much buzz that folks from the back of the VIP room started to come out and see what was going on, and that's when the Marketing Director from Jordan Brand came to see what was up. When he saw the shoe with all the Elephant Print on it, he bugged out! He took some pics with Oz and then hauled him back into the VIP room to get him a drink and show off the shoe to all the Jordan VIPs.

After a few minutes, a Jordan Brand photographer came out and asked for all the Heat Seekers in attendance to line up for a photo with our LASER'd sneakers. I dunno what they're gonna do with the pic, but I gotta admit it felt like a freakin' rock star moment for a minute when the crowd was around us as we got OFFICIAL photos taken by Jordan Brand.

I know that a lot of people got a lot of cool LASER etched sneakers made up, but the Heat Seekers Krew shut it down at the Jordan Brand Green Demon Laser booth.

If you're interested in getting your own sneakers LASER'd, call Dustin or Christina at Green Demon Laser (503) 531-3383 or check them out on FaceBook [link].


NEXT: Check back tomorrow and throughout the rest of this week as I showcase each individual sneaker the Krew got LASER'd up.