Thursday, April 22, 2010

(NIKE) RED Laces

As part of the (PRODUCT) RED initative, a brand created by U2 frontman Bono designed to raise money for The Global Fund to Fight AIDS, Nike created these (NIKE) RED shoe laces with 100% of the profits going to the charity and to soccer-based programs that help fight AIDS in Africa. Packaged in an elegant red & white box are two red laces, each with a red plastic dubray, plastic lace ends, and the phrase "LACE UP SAVE LIVES" printed near the end of one side of the laces.

I cop'd these and had them siting around for a minute before I figured out what to do with them--finally deciding to string up my custom LASER'd (link) white-on-white Nike Air Force 1 lows.

For more info on these and other (NIKE) RED products, visit

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