Monday, December 14, 2009

Nike "Spike Lee" Big Nike High

Actor/Director Spike Lee is a well known figure in the sneaker world, no doubt stemming from his 1986 movie She's Gotta Have It and the famous "you scuffed my brand new Jordans!" scene (video). After the film, Spike Lee directed and stared in several Air Jordan commercials in character as Mars Blackmon from the film (video) making the phrase "It's Gotta Be The Shoes" a household catchphrase. Seriously, I don't know if there was a soul alive in the early 90's who watched television and didn't know about Jordans and those black-and-white Spike Lee commercials. They were everywhere, and everyone knew em. Those commercials--along with the introduction of the III--are a big part of why Jordan Brand became the sneaker powerhouse they are today.

Because of the historic relationship between Spike Lee and Jordan Brand, a hybrid Jordan shoe called the Spiz'ike was released in 2006 combining elements of the III, IV, V, VI and XX shoes (the models Lee directed commercials for) but until now, all of Spike Lee's ties to the sneaker world have been through Jordan Brand. This fall, Nike itself finally created some sneakers honoring Spike Lee / Mars Blackmon with a Nike Blazer and this Big Nike High.

Obviously the big kicker here is the Mars Blackmon glasses icon on the tongue, but perhaps more important is the colorway of the shoe, which is done up as an original Air Jordan I. The overall profile of the two sneakers are similar enough that it looks a lot like the Jordan I from just the color blocking alone. While there are a couple of similar models of the same era (Dunk, Terminator) that could have pulled off the same general look, the Big Nike is probably the best choice Nike could have made in creating a Spike Lee shoe without actually using a Jordan Brand product.

Someday I'd like to own a pair of Jordan I highs in the OG colorway--and the black toe version as well--but until then I'll just rock these Spike Lee Big Nikes.

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